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Communication experts debate about the state of the social media on Sustainable Energy

IMG_7162The second summer workshop of the Twitter for Sustainable Energy Community (Tw4SE), organised by Copper Alliance and Vattel , took place yesterday in Brussels to debate about the “State of the social media” and to show four uses-cases and lessons learnt on Twitter. The event gathered more than 30 to professionals, including Raquel Castán– communications manager of NOBEL GRID -, working on the energy transition in Brussels with an active twitter account.

“Twitter works, but we must fine-tune our approach to what we want from it”, explained Dusan Jakovljevic, Director (Policy & Communications) at Energy Efficiency in Industrial Processes (EEIP).



Jakovljevic, one of panellist of workshop, shared with the experts gathered the State of the social media on Sustainable Energy and some tips concerning basis for positive engagement, targeted massages or content.

“Additional effort is needed to make attractive content ontw4se tweet Twitter” pointed out Jakovljevic.

Thus, other speakers presented ideas and suggestions to make Twitter content more appealing and varied like live-tweeting, campaigns, design, video teasers, chats, etc.

Many participants and speakers shared a common worry concerning engagement and how certain actions on twitter can decrease it. In this regarding, the conclusion was “quality of quantity”.

The Brussels-based Tw4SE Twitter community has been created in 2016 to support members’ activities in topics relating to sustainability, decarbonisation and renewables. Currently the group lists 73 members. Approximately one quarter of members are based in Belgium, with the majority in Europe, but the group has a global reach. Current use of the #Tw4SE hashtag is around 10 tweets per day or 0.4 tweets per hour.


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